Harajuku has been hailed as the fashion street of the world. Walking down the street, you’ll see people dressed in every style under the sun, and it’s no wonder why. Everyone has their eyes on the street of Harajuku, but what does it take to dress like them?
Harajuku can otherwise be known as a bustling, crowded street, so if you want to know where’s your first stop to shop, here’s a list to get you started.
WeGo
Japanese brand WeGo specialises in clothes that have the vintage look and feel but are brand new. Forget scavenging through unorganised racks of clothes, or finding the perfect outfit, only to have to put it back because it’s sadly not in your size. WeGo solves all these problems. Their clothes are heavily inspired by American vintage with a Japanese flair. Wego caters to both guys and girls, so here’s to finding your next Outfit Of The Day. The prices are pretty reasonable for Harajuku, so getting yourself a whole new wardrobe won’t break the bank.
WeGo releases new items with each season, so you’ll always be up to date with the latest trends. Indeed, you’ll find it hard to leave the store empty-handed. The store’s staff members are always impeccably dressed, so if you’re looking for inspiration, you’ll find it there. You can also check out the staff-run blog for tips on your makeover.
6% DOKI DOKI
This brand boasts about having single-handedly brought kawaii to the streets of Harajuku, and it’s easy to see why. Founded by the legendary designer Sebastian Masuda, the shop is decked out in lurid, rainbow colours, and sells fashion and makeup items that push the limit of your imagination. If you’ve ever wanted to dress up as a Harajuku doll, here’s the place. Towering platform shoes, fishnet stockings and ridiculously patterned dresses are the order of the day. It’s a favourite amongst goths and the fashion conscious that frequent this iconic street.
There’s also a ton of accessories that range from childishly cute to eye-catchingly stylish. As for makeup, 6% DOKI DOKI sells neon powder and glitter, perfect for your next night out.
ClosetChild
Lolita culture is almost synonymous with Japan, and nowhere is it more evident than in Tokyo’s Harajuku district. Frills and ribbons are characteristic of the lolita look, which was heavily inspired by the attire of Edwardian or Victorian times. There are many different styles of lolita, from sweet to goth, and you can find them all at ClosetChild. Unleash your inner child at this fun clothing store, and relive the tea parties of your past. Get dolled up like you always wanted, on an adult budget, of course.
The shop comprises three levels of gothic lolita fashion, from pastel, girly dresses and dark, edgy frocks to poofy poodle skirts. There’s also a range of accessories, from hairpins and silk stockings to teetering high heels, Whether you’re looking to reinvent your persona as a lolita, or just curious about Tokyo’s hottest trend, ClosetChild is the place to go.
G2?
Thrifting has recently seen a surge in popularity. People just love rediscovering fashion and making it their own. Try your hand at thrifting at Tokyo’s G2?. Their extensive collection includes clothing items from the 50s, handpicked by the owner and shipped to the main store from all around the world. Second-hand no longer means second rate when it comes to G2 and their incredibly diverse vintage finds. You can also take your pick from accessories like vintage watches, brooches and bags. Talk about a revival!
This place was actually highly recommended by famed Japanese singer Kyary Pamyu Pamyu. Adoring fans have since flooded the store, looking to dress just like their idol. Be prepared to get a little assertive when it comes to getting the best of the best, but that’s all part of the great thrifting experience.
PANAMA BOY
Another vintage-themed shop, you’ll fall in love with the brightly decorated interior. Red bricks and leafy green plants greet you as soon as you step in, making for an eye-catching display. The clothes are nestled between the plants and are equally attractive. Panama Boy sells clothing for both women and men, all of which are carefully curated and highlight the best of vintage. Beyond the picturesque interior, you’re bound to find something you like in Panama Boy, a two-storey treasure trove stocked with incredible finds.
Panama Boy also sells a variety of shoes, from worn-in Converses to supple leather boots, so if you’re looking for a new pair of walking shoes, why not go all-out vintage? Their ability to last is a testament to how well the shoes are made, and you can give a little by extending their lifespan. Ultimately, a huge part of thrifting is about encouraging sustainability, so be the change you want to see when you’re out looking for the next best buy.
